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Multi-Industry Growth & ROI
Performance Marketing Case Studies
I am a performance marketing expert with over 8 years of experience managing multi-million-dollar budgets and consistently achieving significant revenue growth for global clients. This presentation showcases my proven ability to deliver measurable, scalable results across highly competitive B2B, B2C, and enterprise environments.
Agenda: A Portfolio of Proven Results
This overview is structured around four distinct case studies, demonstrating strategic versatility and the ability to adapt high-impact performance methodologies to various market sectors.
Gomotive.com: B2B SaaS Scale
Scaling high-value lead generation for an AI-powered fleet management platform.
PakWheels.com: B2C E-commerce & Marketplace
Achieving eight-figure revenue and high ROAS for a leading automotive marketplace.
BoomBooty.com: Global DTC E-commerce
Optimizing conversion funnels and scaling ads across multiple international regions.
Nishat Hotel: Luxury Hospitality
Driving direct bookings and high-quality leads for a five-star hotel brand.
Cross-Case Insights & Takeaways
Synthesizing key strategies for repeatable success and outlining the value proposition.
Case Study: Motive (gomotive.com) – B2B SaaS
Motive, formerly KeepTruckin, provides AI-powered fleet management and telematics software to the trucking and logistics sector. The challenge was to scale a $1 million monthly ad budget while supporting a major company rebrand and delivering high-quality, sales-qualified leads.
Key Achievements: Unlocking ARR Growth
  • Managed an extensive, full-funnel campaign structure supporting a $1 million monthly ad spend.
  • Drove marketing-generated Annual Recurring Revenue (ARR) growth of 7× year-over-year.
  • Improved Return on Ad Spend (ROAS) by 15× through advanced targeting and optimization.
  • Successfully executed YouTube lead-generation campaigns and navigated a seamless rebrand transition across all paid channels.
Strategic Focus
The strategy centered on leveraging deep data analysis, implementing advanced inventory queries, and building automation frameworks to manage campaign efficiency at scale. We ensured tight coordination with product, sales, and creative teams to optimize landing pages and automation workflows (Pardot, Marketo, Salesforce) for maximum lead conversion.

Core Services
  • Multi-platform ads (Google Ads, Meta, YouTube, Programmatic Ads).
  • Landing page optimization & A/B testing.
  • Sales-flow automation and CRM integration.
  • App Download & In-App action Campaigns
Case Study: PakWheels.com – Automotive Marketplace - B2C Ecommerce & Lead Generation
PakWheels is Pakistan’s largest automotive marketplace, facilitating car and bike sales, providing news, reviews, and running a significant auto-parts e-commerce store. The goal was to accelerate e-commerce revenue and optimize lead volume for the marketplace services.
6
ROAS Achieved
Scaled the PakWheels Auto Store to a consistently high return on ad spend.
35%
Lead Volume Increase
Streamlined paid ad processes resulting in a significant rise in high-quality leads.
8
Figure Revenue
Generated multi-million revenue for the e-commerce parts store through Google and Facebook ads.
Challenges Overcome
Handling a six-figure ad spend required meticulous account structure and continuous optimization of Quality Score. We addressed complex attribution issues across the web and mobile apps to ensure accurate data fed into reporting systems.
  • Tracking Innovation: Improved tracking consistency across the entire user journey (website to app) and innovated reporting using Super-metric and Google Sheets automation.
  • Campaign Scope: Managed full-funnel SEM, Meta (Facebook & Instagram), display, YouTube, and specialized app-install campaigns to capture users at every touchpoint.

Core Services
  • Multi-platform ads (Google, Meta, YouTube, TikTok).
  • DTC Creative Strategy
  • Product Ads Automation using smartly.io
  • Report automation
Case Study: BoomBooty.com – DTC E-commerce
BoomBooty is a direct-to-consumer online retailer specializing in activewear and shapewear, with a strong mission to promote body positivity. The objective was to scale geographically while maintaining low Customer Acquisition Costs (CAC) in a highly competitive fashion vertical.
3.5
ROAS Achieved
Scaled ROAS from 1.5 to 3.5 with in 60days
11%
Ads Engagement Increase
Implemented latest DTC creative strategy to increase hook rate and hold rate
$150K
Monthly Ad Spend
Scaled monthly ad spend from $80,000 to $150,000 with in 60 days profitably
Focus on LTV: My strategy went beyond initial CPA, focusing heavily on Customer Lifetime Value (LTV) and repeat-purchase strategies, using data analysis and audience segmentation to identify and nurture high-value customer cohorts.

Core Services
  • Multi-platform ads (Meta, TikTok & Google).
  • DTC Creative Strategy
  • Report automation
Global Scaling
Scaled digital ad campaigns across key regions including North America, Europe, and the Middle East, handling localization, currency, and logistical differences.
Conversion Optimization
Significantly improved on-site conversion rates through continuous funnel optimization, A/B testing, and targeted creative strategies.
Brand Alignment
Strengthened brand messaging by developing and deploying creative concepts (Meta, TikTok, Snapchat, Google Ads) that resonated with the body-positivity mission.
Case Study: The Nishat Hotel – Luxury Hospitality
The Nishat Hotel, a five-star boutique brand, required a strategy to drive direct bookings for rooms and generate high-quality leads for their corporate event spaces. This project demanded a tailored approach for two distinct audience segments: leisure (B2C) and corporate (B2B).
Dual-Audience Strategy
  • Leisure Bookings: Implemented highly optimized paid media (Google Ads, display retargeting) focused on maximizing occupancy rates and average booking value via the hotel’s direct e-commerce channel.
  • Corporate Events: Designed and executed lead-generation funnels and marketing automation to capture high-value corporate inquiries for conferences and banquets.
  • Improved conversion rates by rigorously testing and optimizing landing pages and ad creatives tailored to seasonal demand and specific packages.
Challenges in Hospitality
Successfully navigated the competitive hospitality market and seasonal fluctuations by integrating paid campaigns seamlessly with the hotel’s reservation system, ensuring real-time performance tracking and dynamic budget allocation.
Cross-Case Insights: Repeatable Success & Strategic Advantage
The common thread across these diverse industries is the application of a systematic, full-funnel performance methodology that prioritizes measurable growth and efficiency.
Data-Driven Core
Leveraging advanced analytics, improved tracking, and automation tools (Super-metric, CRM integrations) to ensure every budget allocation is optimized for maximum ROI.
Full-Funnel Mastery
Expert management of the entire customer journey, from brand awareness (YouTube/Display) to bottom-of-funnel conversion (SEM/Retargeting), ensuring no opportunity is missed.
Scalability Proof
Proven ability to handle budgets from six-figure monthly spends up to $1 million, consistently achieving scale while maintaining or increasing critical efficiency metrics like ROAS.
Integration & Adaptability
Seamless integration with sales, creative, and product teams, demonstrating adaptability across B2B SaaS, B2C E-commerce, and Hospitality verticals.
Why Partner with Me?
My track record is built on delivering measurable revenue growth, extensive expertise in both B2B and B2C channels, and a 100% job success rate across client engagements. I don't just run ads—I engineer performance.
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